:root {
  --ivette-rosa: #e8326e;
  --ivette-rosa-oscuro: #c51e59;
  --ivette-rosa-suave: #fff2f6;
  --ivette-verde: #02a538;
  --ivette-verde-suave: #effaf3;
  --ivette-azul: #393086;
  --ivette-azul-suave: #f2f1fa;
  --negro: #1f1e24;
  --gris-900: #2e2c33;
  --gris-700: #5e5964;
  --gris-500: #88828b;
  --gris-300: #ddd8de;
  --gris-200: #ece8ec;
  --gris-100: #f7f5f7;
  --blanco: #ffffff;
  --font-display: "Bodoni Moda", Georgia, serif;
  --font-body: "Manrope", Arial, sans-serif;
  --shadow-sm: 0 10px 28px rgba(37, 25, 33, 0.07);
  --shadow-md: 0 22px 60px rgba(37, 25, 33, 0.12);
  --radius-sm: 16px;
  --radius-md: 26px;
  --radius-lg: 40px;
  --container: 1240px;
}

* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--negro);
  background: var(--blanco);
  line-height: 1.6;
  overflow-x: hidden;
}
body.menu-open {
  overflow: hidden;
}
img,
video {
  max-width: 100%;
}
img {
  display: block;
}
a {
  color: inherit;
  text-decoration: none;
}
button,
input,
textarea {
  font: inherit;
}
button {
  cursor: pointer;
}
::selection {
  background: var(--ivette-rosa);
  color: #fff;
}

.container {
  width: min(calc(100% - 40px), var(--container));
  margin-inline: auto;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  margin-bottom: 14px;
  color: var(--ivette-rosa);
  font-size: 0.77rem;
  font-weight: 800;
  letter-spacing: 0.17em;
  text-transform: uppercase;
}
.eyebrow::before {
  content: "";
  width: 24px;
  height: 1px;
  background: currentColor;
}
.display-title {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(2.55rem, 5vw, 5rem);
  line-height: 0.98;
  letter-spacing: -0.045em;
}
.display-title em {
  font-weight: 400;
  color: var(--ivette-rosa);
}
.section-copy {
  max-width: 680px;
  margin: 18px 0 0;
  color: var(--gris-700);
  font-size: clamp(0.98rem, 1.4vw, 1.08rem);
}
.section-head {
  margin-bottom: 42px;
}
.section-head.center {
  text-align: center;
}
.section-head.center .section-copy {
  margin-inline: auto;
}
/* Animaciones suaves */
.reveal {
  opacity: 0;
  transform: translateY(42px);
  transition:
    opacity 0.9s ease,
    transform 0.9s cubic-bezier(0.22, 1, 0.36, 1);
  will-change: opacity, transform;
}
.reveal-left {
  opacity: 0;
  transform: translateX(-48px);
  transition:
    opacity 0.9s ease,
    transform 0.9s cubic-bezier(0.22, 1, 0.36, 1);
  will-change: opacity, transform;
}
.reveal-right {
  opacity: 0;
  transform: translateX(48px);
  transition:
    opacity 0.9s ease,
    transform 0.9s cubic-bezier(0.22, 1, 0.36, 1);
  will-change: opacity, transform;
}
.reveal-scale {
  opacity: 0;
  transform: scale(0.96);
  transition:
    opacity 0.8s ease,
    transform 0.8s cubic-bezier(0.22, 1, 0.36, 1);
  will-change: opacity, transform;
}
.reveal.is-visible,
.reveal-left.is-visible,
.reveal-right.is-visible,
.reveal-scale.is-visible {
  opacity: 1;
  transform: none;
}
.delay-1 {
  transition-delay: 0.08s;
}
.delay-2 {
  transition-delay: 0.16s;
}
.delay-3 {
  transition-delay: 0.24s;
}
.delay-4 {
  transition-delay: 0.32s;
}
.delay-5 {
  transition-delay: 0.4s;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  min-height: 48px;
  padding: 0 22px;
  border-radius: 999px;
  border: 1px solid transparent;
  font-weight: 800;
  font-size: 0.9rem;
  transition:
    transform 0.22s ease,
    box-shadow 0.22s ease,
    background 0.22s ease,
    color 0.22s ease;
}
.btn:hover {
  transform: translateY(-2px);
}
.btn-primary {
  color: #fff;
  background: var(--ivette-rosa);
  box-shadow: 0 10px 28px rgba(232, 50, 110, 0.24);
}
.btn-primary:hover {
  background: var(--ivette-rosa-oscuro);
}
.btn-outline {
  color: var(--negro);
  border-color: var(--gris-300);
  background: rgba(255, 255, 255, 0.8);
}
.btn-outline:hover {
  border-color: var(--ivette-rosa);
  color: var(--ivette-rosa);
}
.btn svg {
  width: 17px;
  height: 17px;
}

/* Aviso temporal */
.evolution-bar {
  position: relative;
  z-index: 1200;
  background: var(--negro);
  color: #fff;
}
.evolution-inner {
  min-height: 42px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 11px;
  padding: 8px 18px;
  text-align: center;
  font-size: 0.82rem;
  font-weight: 650;
}
.status-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--ivette-rosa);
  box-shadow: 0 0 0 6px rgba(232, 50, 110, 0.14);
  flex: 0 0 auto;
}
.evolution-inner strong {
  color: #ffb7cf;
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 1100;
  background: rgba(255, 255, 255, 0.91);
  border-bottom: 1px solid rgba(31, 30, 36, 0.08);
  backdrop-filter: blur(18px);
}
.nav-wrap {
  height: 82px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}
.brand-logo img {
  width: 220px;
  height: 64px;
  object-fit: contain;
  object-position: left center;
}
.desktop-nav {
  display: flex;
  align-items: center;
  gap: 27px;
  margin-left: auto;
}
.desktop-nav a:not(.btn) {
  position: relative;
  padding: 10px 0;
  color: var(--gris-900);
  font-size: 0.88rem;
  font-weight: 700;
}
.desktop-nav a:not(.btn)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 100%;
  bottom: 4px;
  height: 2px;
  background: var(--ivette-rosa);
  transition: right 0.25s ease;
}
.desktop-nav a:not(.btn):hover::after {
  right: 0;
}
.menu-toggle {
  display: none;
  width: 46px;
  height: 46px;
  border-radius: 50%;
  border: 1px solid var(--gris-300);
  background: #fff;
  align-items: center;
  justify-content: center;
}
.menu-toggle span,
.menu-toggle span::before,
.menu-toggle span::after {
  width: 18px;
  height: 2px;
  background: var(--negro);
  display: block;
  border-radius: 10px;
  transition: 0.25s ease;
}
.menu-toggle span {
  position: relative;
}
.menu-toggle span::before,
.menu-toggle span::after {
  content: "";
  position: absolute;
  left: 0;
}
.menu-toggle span::before {
  top: -6px;
}
.menu-toggle span::after {
  top: 6px;
}
.mobile-menu {
  position: fixed;
  inset: 0;
  z-index: 1400;
  padding: 24px;
  background: #ffffff;
  display: grid;
  align-content: center;
  gap: 18px;
  visibility: hidden;
  transform: translateY(-105%);
  transition: transform 0.36s ease, visibility 0s linear 0.36s;
}
.mobile-menu.open {
  visibility: visible;
  transform: translateY(0);
  transition: transform 0.36s ease;
}
.mobile-menu a {
  font-family: var(--font-display);
  font-size: 2.1rem;
  line-height: 1.1;
}
.mobile-close {
  position: absolute;
  top: 24px;
  right: 24px;
  width: 48px;
  height: 48px;
  border-radius: 50%;
  background: var(--gris-100);
  border: 0;
  font-size: 1.5rem;
}

/* Hero */
.hero {
  position: relative;
  background: #fff8fb;
  overflow: hidden;
}
.hero-slider {
  position: relative;
  width: 100%;
  aspect-ratio: 3 / 1;
  min-height: 300px;
  max-height: 690px;
  overflow: hidden;
}
.hero-slide {
  position: absolute;
  inset: 0;
  opacity: 0;
  visibility: hidden;
  transition:
    opacity 0.65s ease,
    visibility 0.65s ease;
}
.hero-slide.active {
  opacity: 1;
  visibility: visible;
}
.hero-slide img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}
.hero-arrow {
  position: absolute;
  top: 50%;
  z-index: 6;
  width: 48px;
  height: 48px;
  border: 1px solid rgba(31, 30, 36, 0.08);
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.88);
  box-shadow: var(--shadow-sm);
  color: var(--ivette-rosa);
  font-size: 1.8rem;
  display: grid;
  place-items: center;
  transform: translateY(-50%);
  transition: 0.22s ease;
}
.hero-arrow:hover {
  background: var(--ivette-rosa);
  color: #fff;
}
.hero-prev {
  left: 22px;
}
.hero-next {
  right: 22px;
}
.hero-dots {
  position: absolute;
  z-index: 7;
  bottom: 18px;
  left: 50%;
  transform: translateX(-50%);
  display: flex;
  gap: 8px;
}
.hero-dot {
  width: 9px;
  height: 9px;
  padding: 0;
  border: 0;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.74);
  box-shadow: 0 1px 8px rgba(0, 0, 0, 0.15);
  transition:
    width 0.25s ease,
    background 0.25s ease;
}
.hero-dot.active {
  width: 30px;
  background: var(--ivette-rosa);
}
/* Evolucion */
.evolution-section {
  position: relative;
  padding: 86px 0;
  overflow: hidden;
  background: linear-gradient(135deg, #fff6f9 0%, #ffffff 52%, #f6f4fc 100%);
}
.evolution-grid {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 70px;
  align-items: center;
}
.evolution-card {
  position: relative;
  min-height: 360px;
  border-radius: var(--radius-lg);
  background: linear-gradient(135deg, #1f1e24 0%, #27252d 100%);
  padding: 54px;
  color: #fff;
  overflow: hidden;
  box-shadow: var(--shadow-md);
  border: 1px solid rgba(255, 255, 255, 0.06);
}
.evolution-card::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    120deg,
    transparent 0%,
    transparent 62%,
    rgba(255, 255, 255, 0.03) 62%,
    rgba(255, 255, 255, 0.03) 66%,
    transparent 66%,
    transparent 100%
  );
  pointer-events: none;
}
.evolution-card > * {
  position: relative;
  z-index: 2;
}
.evolution-kicker {
  color: #ffb7cf;
  font-size: 0.76rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-weight: 800;
}
.evolution-card h2 {
  max-width: 620px;
  margin: 14px 0 18px;
  font-family: var(--font-display);
  font-size: clamp(2.6rem, 5vw, 5.3rem);
  line-height: 0.93;
  font-weight: 500;
  letter-spacing: -0.045em;
}
.evolution-card p {
  max-width: 550px;
  margin: 0;
  color: rgba(255, 255, 255, 0.75);
  font-size: 1rem;
}
.evolution-aside {
  padding-right: 20px;
}
.evolution-aside h3 {
  margin: 0 0 14px;
  font-family: var(--font-display);
  font-size: clamp(2rem, 3vw, 3.25rem);
  font-weight: 500;
  line-height: 1.05;
}
.evolution-aside p {
  margin: 0 0 26px;
  color: var(--gris-700);
}

/* Brands */
.brand-strip {
  border-top: 1px solid var(--gris-200);
  border-bottom: 1px solid var(--gris-200);
  background: #fff;
  overflow: hidden;
}
.brand-marquee {
  display: flex;
  width: max-content;
  animation: marquee 28s linear infinite;
}
.brand-marquee:hover {
  animation-play-state: paused;
}
.brand-set {
  display: flex;
  align-items: center;
}
.brand-name {
  padding: 25px 34px;
  color: var(--gris-500);
  font-family: var(--font-display);
  font-size: 1.3rem;
  white-space: nowrap;
}
.brand-name::after {
  content: "•";
  margin-left: 34px;
  color: var(--ivette-rosa);
}
@keyframes marquee {
  to {
    transform: translateX(-50%);
  }
}

/* Categorías */
.categories-section {
  padding: 100px 0 90px;
}
.category-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 14px;
}
.category-card {
  position: relative;
  min-height: 170px;
  padding: 22px;
  border-radius: var(--radius-md);
  border: 1px solid var(--gris-200);
  background: var(--gris-100);
  overflow: hidden;
  transition:
    transform 0.25s ease,
    box-shadow 0.25s ease,
    border-color 0.25s ease;
}
.category-card:hover {
  transform: translateY(-5px);
  border-color: rgba(232, 50, 110, 0.25);
  box-shadow: var(--shadow-sm);
}
.category-card:nth-child(2) {
  background: var(--ivette-rosa-suave);
}
.category-card:nth-child(3) {
  background: #f1fafc;
}
.category-card:nth-child(4) {
  background: #f5f2ef;
}
.category-card:nth-child(5) {
  background: var(--ivette-verde-suave);
}
.category-card:nth-child(6) {
  background: var(--ivette-azul-suave);
}
.category-number {
  display: block;
  margin-bottom: 42px;
  color: var(--gris-500);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
}
.category-card h3 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 1.5rem;
  line-height: 1.05;
}
.category-arrow {
  position: absolute;
  right: 19px;
  bottom: 18px;
  width: 32px;
  height: 32px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: #fff;
  color: var(--ivette-rosa);
  box-shadow: 0 5px 15px rgba(31, 30, 36, 0.06);
}

/* Productos */
.products-section {
  padding: 100px 0;
  background: #fbfafb;
}
.products-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}
.product-card {
  display: flex;
  flex-direction: column;
  min-height: 100%;
  color: inherit;
  text-decoration: none;
  border-radius: var(--radius-md);
  background: #fff;
  border: 1px solid var(--gris-200);
  overflow: hidden;
  transition:
    transform 0.25s ease,
    box-shadow 0.25s ease;
}
.product-card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow-sm);
}
.product-image {
  position: relative;
  aspect-ratio: 1 / 1;
  padding: 18px;
  background: #fff;
  overflow: hidden;
}
.product-image img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  transition: transform 0.4s ease;
}
.product-card:hover .product-image img {
  transform: scale(1.035);
}
.product-badge {
  position: absolute;
  top: 15px;
  left: 15px;
  padding: 7px 10px;
  border-radius: 999px;
  background: var(--ivette-rosa);
  color: #fff;
  font-size: 0.65rem;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.product-content {
  padding: 20px 21px 22px;
  border-top: 1px solid var(--gris-200);
}
.product-brand {
  display: block;
  margin-bottom: 6px;
  color: var(--ivette-rosa);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.product-content h3 {
  margin: 0 0 8px;
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 1.35rem;
  line-height: 1.12;
}
.product-content p {
  margin: 0;
  color: var(--gris-500);
  font-size: 0.8rem;
}
.products-note {
  margin-top: 23px;
  text-align: center;
  color: var(--gris-500);
  font-size: 0.78rem;
}

/* Beauty Rewards */
.rewards-section {
  padding: 105px 0;
}
.rewards-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  align-items: center;
  gap: 60px;
}
.rewards-copy {
  padding-left: 10px;
}
.rewards-copy h2 {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(3rem, 5.2vw, 5.7rem);
  line-height: 0.92;
  font-weight: 500;
  letter-spacing: -0.05em;
}
.rewards-copy h2 em {
  color: var(--ivette-rosa);
  font-weight: 400;
}
.rewards-copy p {
  max-width: 560px;
  margin: 22px 0 28px;
  color: var(--gris-700);
}
.rewards-visual {
  position: relative;
  min-height: 620px;
  border-radius: var(--radius-lg);
  background: linear-gradient(145deg, #fff1f7, #fff);
  overflow: hidden;
  box-shadow: var(--shadow-md);
}
.rewards-visual img {
  width: 100%;
  height: 100%;
  min-height: 620px;
  object-fit: cover;
  object-position: top center;
}
.reward-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 26px;
}
.reward-pills span {
  padding: 8px 13px;
  border-radius: 999px;
  background: var(--gris-100);
  color: var(--gris-700);
  font-size: 0.75rem;
  font-weight: 700;
}

/* Descubre */
.discover-section {
  padding: 105px 0;
  background: var(--negro);
  color: #fff;
}
.discover-section .section-copy {
  color: rgba(255, 255, 255, 0.66);
}
.campaign-scroller {
  display: grid;
  grid-auto-flow: column;
  grid-auto-columns: minmax(255px, 23vw);
  gap: 16px;
  overflow-x: auto;
  overscroll-behavior-inline: contain;
  scroll-snap-type: inline mandatory;
  padding-bottom: 17px;
  scrollbar-color: var(--ivette-rosa) rgba(255, 255, 255, 0.08);
}
.campaign-card {
  scroll-snap-align: start;
  border-radius: 24px;
  overflow: hidden;
  background: #fff;
  cursor: zoom-in;
  transition: transform 0.25s ease;
}
.campaign-card:hover {
  transform: translateY(-5px);
}
.campaign-card img {
  width: 100%;
  aspect-ratio: 9/16;
  object-fit: cover;
}
.scroll-hint {
  margin-top: 20px;
  color: rgba(255, 255, 255, 0.48);
  font-size: 0.78rem;
}

/* Sorpresas */
.surprise-section {
  padding: 105px 0;
  overflow: hidden;
}
.surprise-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  align-items: center;
  gap: 85px;
}
.video-shell {
  position: relative;
  width: min(430px, 100%);
  margin-inline: auto;
  border-radius: 42px;
  padding: 10px;
  background: linear-gradient(
    145deg,
    var(--ivette-rosa),
    #ffb6cf 50%,
    var(--ivette-verde)
  );
  box-shadow: var(--shadow-md);
}
.video-shell video {
  display: block;
  width: 100%;
  max-height: 720px;
  aspect-ratio: 9/16;
  object-fit: cover;
  border-radius: 33px;
  background: #000;
}
.surprise-copy h2 {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(3rem, 6vw, 6.4rem);
  line-height: 0.9;
  font-weight: 500;
  letter-spacing: -0.055em;
}
.surprise-copy h2 em {
  color: var(--ivette-rosa);
  font-weight: 400;
}
.surprise-copy p {
  max-width: 600px;
  color: var(--gris-700);
  margin: 24px 0 30px;
}

/* Experiencias */
.experience-section {
  padding: 105px 0;
  background: #f8f7f8;
}
.experience-mosaic {
  display: grid;
  grid-template-columns: 1.4fr 0.8fr 0.8fr;
  grid-template-rows: 280px 280px;
  gap: 14px;
}
.experience-photo {
  position: relative;
  border-radius: 24px;
  overflow: hidden;
  cursor: zoom-in;
  background: #ddd;
}
.experience-photo:first-child {
  grid-row: 1 / span 2;
}
.experience-photo:nth-child(2) {
  grid-column: 2 / span 2;
}
.experience-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.5s ease;
}
.experience-photo:hover img {
  transform: scale(1.035);
}
.experience-photo:nth-child(1) img {
  object-position: 42% center;
}
.experience-photo:nth-child(4) img {
  object-position: center 40%;
}
.experience-caption {
  position: absolute;
  inset: auto 14px 14px 14px;
  padding: 12px 14px;
  border-radius: 14px;
  background: rgba(20, 19, 23, 0.66);
  color: #fff;
  backdrop-filter: blur(10px);
  font-size: 0.78rem;
  font-weight: 700;
}

/* Historia / institucional */
.about-section {
  padding: 105px 0;
}
.about-top {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 70px;
  align-items: start;
  margin-bottom: 60px;
}
.big-number {
  font-family: var(--font-display);
  font-size: clamp(5rem, 13vw, 11rem);
  line-height: 0.75;
  color: var(--ivette-rosa);
  letter-spacing: -0.08em;
}
.about-top h2 {
  margin: 0 0 18px;
  font-family: var(--font-display);
  font-size: clamp(2.8rem, 5vw, 5.3rem);
  line-height: 0.95;
  font-weight: 500;
  letter-spacing: -0.045em;
}
.about-top p {
  color: var(--gris-700);
  max-width: 720px;
}
.institution-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
}
.institution-card {
  min-height: 245px;
  padding: 32px;
  border-radius: var(--radius-md);
  border: 1px solid var(--gris-200);
  background: #fff;
}
.institution-card h3 {
  margin: 0 0 15px;
  color: var(--ivette-rosa);
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 500;
}
.institution-card p {
  margin: 0;
  color: var(--gris-700);
  font-size: 0.94rem;
}
.values-card {
  grid-column: 1 / -1;
  min-height: auto;
  background: var(--negro);
  color: #fff;
}
.values-card h3 {
  color: #fff;
}
.values-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}
.values-list span {
  padding: 9px 14px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.08);
  color: rgba(255, 255, 255, 0.78);
  font-size: 0.78rem;
  font-weight: 700;
}

/* Tiendas */
.stores-section {
  padding: 105px 0;
  background: linear-gradient(180deg, #fff8fb 0%, #ffffff 100%);
}

.stores-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

.store-card {
  display: flex;
  flex-direction: column;
  min-height: 100%;
  padding: 24px;
  border-radius: 24px;
  border: 1px solid rgba(31, 30, 36, 0.08);
  transition:
    transform 0.25s ease,
    box-shadow 0.25s ease,
    border-color 0.25s ease;
  box-shadow: 0 12px 30px rgba(31, 30, 36, 0.04);
}

.store-card:nth-child(1) {
  background: #fff1f6;
}
.store-card:nth-child(2) {
  background: #f7f3ff;
}
.store-card:nth-child(3) {
  background: #eef9f3;
}
.store-card:nth-child(4) {
  background: #fff7ed;
}
.store-card:nth-child(5) {
  background: #f4f6fb;
}
.store-card:nth-child(6) {
  background: #f9f1ff;
}
.store-card:nth-child(7) {
  background: #eef7ff;
}
.store-card:nth-child(8) {
  background: #fff4f0;
}

.store-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 20px 45px rgba(31, 30, 36, 0.08);
  border-color: rgba(232, 50, 110, 0.18);
}

.store-city {
  display: inline-flex;
  align-items: center;
  width: fit-content;
  margin-bottom: 10px;
  padding: 6px 10px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.72);
  color: var(--ivette-rosa);
  font-size: 0.67rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.store-card h3 {
  margin: 0 0 14px;
  font-family: var(--font-display);
  font-size: 1.45rem;
  line-height: 1.08;
  font-weight: 500;
  color: var(--gris-900);
}

.store-info {
  display: grid;
  gap: 11px;
  color: var(--gris-700);
  font-size: 0.8rem;
}

.store-line {
  display: grid;
  grid-template-columns: 18px 1fr;
  gap: 9px;
  align-items: start;
}

.store-line svg {
  width: 16px;
  height: 16px;
  margin-top: 2px;
  color: var(--ivette-rosa);
}

.store-actions {
  margin-top: auto;
  padding-top: 18px;
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}

.store-link {
  padding: 9px 13px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.8);
  border: 1px solid rgba(31, 30, 36, 0.08);
  font-size: 0.72rem;
  font-weight: 800;
  transition: 0.2s ease;
}

.store-link:hover {
  background: var(--ivette-rosa);
  border-color: var(--ivette-rosa);
  color: #fff;
}

.store-coming {
  color: var(--gris-500);
  font-style: italic;
}
/* Contacto */
.contact-section {
  padding: 105px 0;
}

.contact-card {
  position: relative;
  overflow: hidden;
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  align-items: center;
  gap: 50px;
  padding: 64px;
  border-radius: var(--radius-lg);
  background: linear-gradient(135deg, #1d1c22 0%, #292731 100%);
  color: #fff;
  border: 1px solid rgba(255, 255, 255, 0.06);
}

.contact-card::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    115deg,
    transparent 0%,
    transparent 58%,
    rgba(255, 255, 255, 0.04) 58%,
    rgba(255, 255, 255, 0.04) 62%,
    transparent 62%
  );
  pointer-events: none;
}

.contact-card > * {
  position: relative;
  z-index: 2;
}
.contact-card h2 {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(2.8rem, 5vw, 5.4rem);
  line-height: 0.94;
  font-weight: 500;
  letter-spacing: -0.045em;
}
.contact-card p {
  color: rgba(255, 255, 255, 0.7);
  max-width: 620px;
}

.contact-details {
  display: grid;
  gap: 14px;
  justify-self: end;
  min-width: 280px;
}

.contact-item {
  padding: 18px 18px;
  border-radius: 18px;
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.08);
  transition:
    transform 0.25s ease,
    border-color 0.25s ease,
    background 0.25s ease;
}

.contact-item:hover {
  transform: translateY(-3px);
  border-color: rgba(255, 255, 255, 0.16);
  background: rgba(255, 255, 255, 0.09);
}

.contact-item span {
  display: block;
  color: rgba(255, 255, 255, 0.5);
  font-size: 0.66rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}
.contact-item strong {
  font-size: 0.94rem;
}
/* Footer */
.footer {
  border-top: 1px solid var(--gris-200);
  padding: 42px 0;
}
.footer-grid {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
  flex-wrap: wrap;
}
.footer-logo img {
  width: 195px;
  height: 55px;
  object-fit: contain;
  object-position: left center;
}
.footer p {
  margin: 0;
  color: var(--gris-500);
  font-size: 0.76rem;
}
.footer-links {
  display: flex;
  gap: 18px;
  flex-wrap: wrap;
}
.footer-links a {
  color: var(--gris-700);
  font-size: 0.77rem;
  font-weight: 700;
}
.footer-links a:hover {
  color: var(--ivette-rosa);
}

/* Lightbox */
.lightbox {
  position: fixed;
  inset: 0;
  z-index: 3000;
  display: grid;
  place-items: center;
  padding: 30px;
  background: rgba(14, 13, 16, 0.92);
  opacity: 0;
  visibility: hidden;
  transition: 0.25s ease;
}
.lightbox.open {
  opacity: 1;
  visibility: visible;
}
.lightbox img {
  max-width: min(100%, 1050px);
  max-height: 88vh;
  object-fit: contain;
  border-radius: 18px;
}
.lightbox-close {
  position: absolute;
  top: 22px;
  right: 22px;
  width: 48px;
  height: 48px;
  border-radius: 50%;
  border: 1px solid rgba(255, 255, 255, 0.14);
  background: rgba(255, 255, 255, 0.08);
  color: #fff;
  font-size: 1.5rem;
}

/* Responsive */
@media (max-width: 1080px) {
  .desktop-nav {
    display: none;
  }
  .menu-toggle {
    display: flex;
    margin-left: auto;
  }
  .evolution-grid,
  .rewards-grid,
  .surprise-grid,
  .about-top,
  .contact-card {
    grid-template-columns: 1fr;
  }
  .evolution-grid {
    gap: 34px;
  }
  .evolution-aside {
    padding-right: 0;
  }
  .category-grid {
    grid-template-columns: repeat(3, 1fr);
  }
  .products-grid {
    grid-template-columns: repeat(3, 1fr);
  }
  .stores-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .rewards-copy {
    padding-left: 0;
  }
  .surprise-grid {
    gap: 50px;
  }
  .surprise-copy {
    order: -1;
  }
  .contact-details {
    justify-self: stretch;
  }
  .experience-mosaic {
    grid-template-columns: 1fr 1fr;
    grid-template-rows: 340px 250px 250px;
  }
  .experience-photo:first-child {
    grid-row: 1 / span 2;
  }
  .experience-photo:nth-child(2) {
    grid-column: 2;
  }
  .experience-photo:nth-child(3) {
    grid-column: 2;
  }
  .experience-photo:nth-child(4) {
    grid-column: 1;
  }
  .experience-photo:nth-child(5) {
    grid-column: 2;
  }
}

@media (max-width: 760px) {
  .container {
    width: min(calc(100% - 28px), var(--container));
  }
  .evolution-inner {
    font-size: 0.72rem;
  }
  .nav-wrap {
    height: 70px;
  }
  .brand-logo img {
    width: 165px;
    height: 52px;
  }
  .hero-slider {
    aspect-ratio: 3/1;
    min-height: 180px;
  }
  .hero-arrow {
    width: 38px;
    height: 38px;
    font-size: 1.35rem;
  }
  .hero-prev {
    left: 10px;
  }
  .hero-next {
    right: 10px;
  }
  .hero-dots {
    bottom: 9px;
  }
  .evolution-section,
  .categories-section,
  .products-section,
  .rewards-section,
  .discover-section,
  .surprise-section,
  .experience-section,
  .about-section,
  .stores-section,
  .contact-section {
    padding: 72px 0;
  }
  .evolution-card {
    min-height: auto;
    padding: 38px 28px;
    border-radius: 28px;
  }
  .category-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .category-card {
    min-height: 150px;
  }
  .category-number {
    margin-bottom: 33px;
  }
  .products-grid {
    grid-template-columns: repeat(2, 1fr);
    gap: 12px;
  }
  .product-content {
    padding: 15px;
  }
  .product-content h3 {
    font-size: 1.12rem;
  }
  .rewards-grid {
    gap: 38px;
  }
  .rewards-visual,
  .rewards-visual img {
    min-height: 520px;
  }
  .campaign-scroller {
    grid-auto-columns: 72vw;
  }
  .surprise-copy h2 {
    font-size: clamp(3.2rem, 14vw, 5.1rem);
  }
  .experience-mosaic {
    display: grid;
    grid-template-columns: 1fr 1fr;
    grid-template-rows: 300px 220px 220px;
    gap: 10px;
  }
  .experience-photo:first-child {
    grid-column: 1 / -1;
    grid-row: auto;
  }
  .experience-photo:nth-child(n + 2) {
    grid-column: auto;
  }
  .institution-grid {
    grid-template-columns: 1fr;
  }
  .values-card {
    grid-column: auto;
  }
  .stores-grid {
    grid-template-columns: 1fr;
  }
  .contact-card {
    padding: 40px 26px;
    border-radius: 28px;
    gap: 30px;
  }
  .footer-grid {
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (max-width: 480px) {
  .evolution-inner {
    align-items: flex-start;
  }
  .hero-slider {
    min-height: 160px;
  }
  .hero-arrow {
    display: none;
  }
  .category-grid {
    grid-template-columns: 1fr 1fr;
  }
  .category-card {
    padding: 17px;
    min-height: 138px;
  }
  .category-card h3 {
    font-size: 1.23rem;
  }
  .products-grid {
    grid-template-columns: 1fr 1fr;
  }
  .product-image {
    padding: 10px;
  }
  .product-brand {
    font-size: 0.58rem;
  }
  .product-content p {
    display: none;
  }
  .rewards-visual,
  .rewards-visual img {
    min-height: 440px;
  }
  .experience-mosaic {
    grid-template-columns: 1fr;
    grid-template-rows: repeat(5, 285px);
  }
  .experience-photo:first-child,
  .experience-photo:nth-child(n + 2) {
    grid-column: auto;
    grid-row: auto;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  .reveal,
  .reveal-left,
  .reveal-right,
  .reveal-scale {
    opacity: 1 !important;
    transform: none !important;
  }
}

/* ==========================================
   IVETTE - MENÚ PREMIUM DE PRODUCTOS
   ========================================== */

.desktop-nav .products-menu {
  position: relative;
  display: flex;
  align-items: center;
}

/* Opción Productos */
.products-menu__trigger {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 0;
  list-style: none;
  cursor: pointer;
  font-family: inherit;
  font-size: 13px;
  font-weight: 600;
  color: var(--gris-900);
  transition: color 0.25s ease;
}

.products-menu__trigger::-webkit-details-marker {
  display: none;
}

.products-menu__trigger::marker {
  content: "";
}

.products-menu__chevron {
  width: 8px;
  height: 8px;
  display: inline-block;
  margin-top: -2px;
  border-right: 2px solid var(--ivette-rosa);
  border-bottom: 2px solid var(--ivette-rosa);
  transform: rotate(45deg);
  transition: transform 0.28s cubic-bezier(0.22, 1, 0.36, 1);
}

.products-menu[open] .products-menu__chevron {
  transform: rotate(-135deg);
}

.products-menu[open] .products-menu__trigger span {
  transform: rotate(180deg);
}

.products-menu__trigger:focus-visible {
  outline: 2px solid var(--ivette-rosa);
  outline-offset: 5px;
  border-radius: 3px;
}

/* Panel desplegable */
.products-menu__panel {
  position: absolute;
  top: calc(100% + 14px);
  right: -35px;
  z-index: 1200;
  width: 340px;
  padding: 26px;
  background: #fff;
  border: 1px solid var(--gris-200);
  border-radius: 20px;
  box-shadow: 0 22px 65px rgba(31, 30, 36, 0.13);
  animation: ivetteMenuEnter 0.22s ease both;
}

.products-menu__title {
  margin: 0 0 16px;
  padding-bottom: 15px;
  border-bottom: 1px solid var(--gris-200);
  color: var(--ivette-rosa);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.13em;
}

/* Enlaces de categorías */
.desktop-nav .products-menu__panel a:not(.btn) {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 13px 12px;
  border-radius: 10px;
  font-size: 13px;
  font-weight: 600;
  color: var(--gris-900);
  transition:
    background 0.2s ease,
    color 0.2s ease,
    padding 0.2s ease;
}

/* Quitar el subrayado del menú principal */
.desktop-nav .products-menu__panel a:not(.btn)::after {
  content: none;
}

/* Flecha decorativa */
.products-menu__panel a::before {
  content: "→";
  order: 2;
  color: var(--ivette-rosa);
  font-size: 17px;
  opacity: 0;
  transform: translateX(-5px);
  transition: all 0.2s ease;
}

.desktop-nav .products-menu__panel a:hover {
  background: var(--ivette-rosa-suave);
  color: var(--ivette-rosa);
  padding-left: 17px;
}

.products-menu__panel a:hover::before {
  opacity: 1;
  transform: translateX(0);
}

.products-menu__panel a:focus-visible {
  outline: 2px solid var(--ivette-rosa);
  outline-offset: 2px;
}

/* Animación elegante */
@keyframes ivetteMenuEnter {
  from {
    opacity: 0;
    transform: translateY(-8px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

/* ==========================================
   IVETTE - ANIMACIONES PREMIUM DEL MENÚ
   ========================================== */

/* Entrada suave del panel */
.products-menu[open] .products-menu__panel {
  transform-origin: top center;
  animation: ivettePremiumOpen 0.42s cubic-bezier(0.22, 1, 0.36, 1) both;
}

@keyframes ivettePremiumOpen {
  from {
    opacity: 0;
    transform: translateY(-14px) scale(0.97);
    filter: blur(3px);
  }

  to {
    opacity: 1;
    transform: translateY(0) scale(1);
    filter: blur(0);
  }
}

/* Entrada del título */
.products-menu[open] .products-menu__title {
  animation: ivetteItemReveal 0.4s ease 0.08s both;
}

/* Entrada escalonada de las categorías */
.products-menu[open] .products-menu__panel > a {
  animation: ivetteItemReveal 0.42s cubic-bezier(0.22, 1, 0.36, 1) both;
}

.products-menu__panel > a:nth-of-type(1) {
  animation-delay: 0.1s;
}

.products-menu__panel > a:nth-of-type(2) {
  animation-delay: 0.15s;
}

.products-menu__panel > a:nth-of-type(3) {
  animation-delay: 0.2s;
}

.products-menu__panel > a:nth-of-type(4) {
  animation-delay: 0.25s;
}

.products-menu__panel > a:nth-of-type(5) {
  animation-delay: 0.3s;
}

@keyframes ivetteItemReveal {
  from {
    opacity: 0;
    transform: translateY(12px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

/* Categoría resaltada sin borde lateral */
.desktop-nav .products-menu__panel > a:hover,
.desktop-nav .products-menu__panel > a:focus-visible {
  background: var(--ivette-rosa-suave);
  color: var(--ivette-rosa);
  box-shadow: none;
  border-radius: 10px;
}

/* Flecha animada */
.products-menu__panel a::before {
  transition:
    opacity 0.28s ease,
    transform 0.28s cubic-bezier(0.22, 1, 0.36, 1);
}

.products-menu__panel a:hover::before,
.products-menu__panel a:focus-visible::before {
  opacity: 1;
  transform: translateX(0);
}

/* Accesibilidad: reducir movimiento */
@media (prefers-reduced-motion: reduce) {
  .products-menu__panel,
  .products-menu__title,
  .products-menu__panel > a {
    animation: none !important;
  }
}

/* ==========================================
   IVETTE - MICROANIMACIÓN DEL MENÚ
   ========================================== */

/* Transición elegante del texto */
.desktop-nav .products-menu__trigger {
  transition: color 0.3s ease;
}

/* Resaltar Productos */
.desktop-nav .products-menu__trigger:hover,
.desktop-nav .products-menu[open] .products-menu__trigger {
  color: var(--ivette-rosa);
}

/* Movimiento delicado del chevron */
.products-menu__chevron {
  transition:
    transform 0.3s cubic-bezier(0.22, 1, 0.36, 1),
    border-color 0.3s ease;
}

/* Al pasar el cursor */
.products-menu__trigger:hover .products-menu__chevron {
  transform: rotate(45deg) scale(1.15);
}

/* Cuando el menú está abierto */
.products-menu[open] .products-menu__chevron {
  transform: rotate(-135deg);
}

/* Mantener el chevron hacia arriba al pasar el cursor */
.products-menu[open] .products-menu__trigger:hover .products-menu__chevron {
  transform: rotate(-135deg) scale(1.15);
}

/* ==========================================
   IVETTE - MENÚ MÓVIL DE CATEGORÍAS
   ========================================== */

/* Permitir desplazamiento en pantallas pequeñas */
.mobile-menu {
  overflow-y: auto;
  overscroll-behavior: contain;
  align-content: start;
  padding-top: clamp(90px, 13vh, 140px);
  padding-bottom: 40px;
}

/* Contenedor Productos */
.mobile-products-menu {
  width: 100%;
}

/* Encabezado Productos */
.mobile-products-menu__trigger {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 8px 0;
  list-style: none;
  cursor: pointer;
  color: var(--negro);
  font-family: var(--font-display);
  font-size: 2.1rem;
  font-weight: 500;
  line-height: 1.1;
  transition: color 0.3s ease;
}

/* Quitar marcador nativo */
.mobile-products-menu__trigger::-webkit-details-marker {
  display: none;
}

.mobile-products-menu__trigger::marker {
  content: "";
}

/* Chevron minimalista */
.mobile-products-menu__chevron {
  width: 10px;
  height: 10px;
  flex: 0 0 10px;
  margin-right: 8px;
  border-right: 2px solid var(--ivette-rosa);
  border-bottom: 2px solid var(--ivette-rosa);
  transform: rotate(45deg);
  transition: transform 0.3s cubic-bezier(0.22, 1, 0.36, 1);
}

/* Productos abierto */
.mobile-products-menu[open] .mobile-products-menu__trigger {
  color: var(--ivette-rosa);
}

.mobile-products-menu[open] .mobile-products-menu__chevron {
  transform: rotate(-135deg);
}

/* Contenedor de categorías */
.mobile-products-menu__panel {
  display: grid;
  gap: 4px;
  padding: 17px 0 7px 12px;
  animation: ivetteMobileMenuOpen 0.35s cubic-bezier(0.22, 1, 0.36, 1) both;
}

/* Enlaces de categorías */
.mobile-menu .mobile-products-menu__panel a {
  display: flex;
  align-items: center;
  min-height: 46px;
  padding: 11px 15px;
  border-radius: 12px;
  font-family: var(--font-body);
  font-size: 14px;
  font-weight: 600;
  line-height: 1.4;
  color: var(--gris-700);
  transition:
    color 0.25s ease,
    background 0.25s ease;
}

/* Resaltado rosa sin bordes */
.mobile-menu .mobile-products-menu__panel a:hover,
.mobile-menu .mobile-products-menu__panel a:focus-visible {
  background: var(--ivette-rosa-suave);
  color: var(--ivette-rosa);
}

/* Accesibilidad */
.mobile-products-menu__trigger:focus-visible,
.mobile-products-menu__panel a:focus-visible {
  outline: 2px solid var(--ivette-rosa);
  outline-offset: 3px;
}

/* Animación de entrada */
@keyframes ivetteMobileMenuOpen {
  from {
    opacity: 0;
    transform: translateY(-10px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

/* Respetar preferencias de accesibilidad */
@media (prefers-reduced-motion: reduce) {
  .mobile-products-menu__panel {
    animation: none !important;
  }

  .mobile-products-menu__chevron {
    transition: none !important;
  }
}

/* ==========================================
   IVETTE - NAVEGACIÓN SECUNDARIA MÓVIL
   ========================================== */

/* Separación entre categorías y otras secciones */
.ivette-home .mobile-menu .mobile-products-menu + a {
  margin-top: 12px;
  padding-top: 26px;
  border-top: 1px solid var(--gris-200);
}

/* Enlaces secundarios */
.ivette-home .mobile-menu > a {
  display: block;
  width: 100%;
  color: var(--gris-900);
  transition:
    color 0.25s ease,
    transform 0.25s ease;
}

/* Resaltado elegante */
.ivette-home .mobile-menu > a:hover,
.ivette-home .mobile-menu > a:focus-visible {
  color: var(--ivette-rosa);
}

/* Categorías activas del catálogo */
.ivette-home .category-grid { grid-template-columns: repeat(auto-fit, minmax(min(150px, 100%), 1fr)); }